About us
Clean, Green & Healthy Mumbai!
Transforming Mumbai Through Community and Care
I Love Mumbai is a leading non-profit organization founded in 1989 by Late Padmashree Nana Chudasama , a visionary civic leader and former Sheriff of Mumbai. The organization was born from his passion to create a city that is clean, green, and livable for all citizens. He coined the now-iconic slogan: “Clean, Green & Healthy Mumbai” which continues to guide the organization’s mission and efforts.
For over three decades, I Love Mumbai has been at the forefront of environmental sustainability and urban beautification. The NGO focuses on tree plantation, heritage conservation, urban restoration, sanitation, and public awareness . One of its flagship initiatives is the free distribution of over 50,000 saplings every year , encouraging citizens, schools, housing societies, and corporate offices to contribute to a greener Mumbai.
Beyond environmental work, the organization has led the illumination and upkeep of heritage buildings , such as the Rajabai Tower, Asiatic Library, Wilson College , and the Police Headquarters , bringing attention to Mumbai’s rich architectural legacy and cultural history.
I Love Mumbai has also been actively involved in projects like the beautification of Marine Drive promenade , installation of public sanitation facilities , and indoor plant exhibitions to promote greener indoor spaces in urban homes and offices.
A landmark achievement of the NGO was the restoration of Byculla Railway Station , a major heritage project completed in collaboration with renowned architect Abha Lamba . This effort was recognized internationally and earned appreciation from UNESCO for preserving Mumbai’s historical infrastructure.
Through community involvement, collaboration with civic bodies, and a deep commitment to urban improvement, I Love Mumbai continues to play a vital role in shaping a healthier, cleaner, and more beautiful Mumbai. The NGO is actively supported by trustees, volunteers, and citizens who share the late Nana Chudasama’s legacy of civic pride and social responsibility.
I Love Mumbai – Vision
To build a Mumbai that is clean, green, and healthy — where every citizen enjoys a better quality of life, and nature and heritage are respected and protected.
I Love Mumbai – Mission
Our mission is to make Mumbai a cleaner, greener, and healthier city by planting more trees, improving sanitation, protecting heritage buildings, and raising public awareness. We work with citizens, communities, and civic authorities to create lasting change for a better Mumbai.
Our Founder
Nana Chudasama and His Legacy: The Spirit Behind I Love Mumbai
Shri Nana Chudasama, a visionary leader, renowned social worker, and former Sheriff of Mumbai, founded the I Love Mumbai initiative in 1989 during his tenure as Sheriff. With the powerful motto “Clean Mumbai, Green Mumbai ,” he laid the foundation for a movement committed to the beautification, cleanliness, and environmental sustainability of Mumbai.
Under his leadership, the NGO launched impactful projects including the annual distribution of over 50,000 saplings to combat pollution and promote greenery, illumination of historic landmarks like Rajabai Tower and the Asiatic Library, beautification of the Marine Drive promenade, improvement of sanitation facilities, and organization of indoor plant exhibitions.
Nana Chudasama's commitment to civic responsibility, public health, and heritage conservation left an enduring mark on the city. Through I Love Mumbai, he turned his vision of a cleaner and greener Mumbai into a sustained movement that continues to thrive today under the stewardship of his daughter and Trustee, Ms. Shaina Munot.
His legacy lives on through every tree planted and every corner of the city that shines a little brighter—an embodiment of his lifelong dedication to community service and urban transformation.
.JPG)
Our Trustee
Shaina NC: Fashion Icon, Public Leader, and Champion of a Cleaner Mumbai
Shaina Nana Chudasama, popularly known as Shaina NC, is a renowned Indian fashion designer, dynamic political leader, and passionate social worker. Daughter of the late Shri Nana Chudasama—former Sheriff of Mumbai and founder of I Love Mumbai—Shaina continues his legacy with unwavering commitment as the Trustee of the I Love Mumbai NGO.
Carrying forward the mission of “Clean Mumbai, Green Mumbai,” Shaina NC has played a pivotal role in sustaining and expanding the organization’s impact. Under her leadership, I Love Mumbai continues to distribute over 50,000 saplings annually , championing environmental sustainability and pollution control across the city. She has actively supported initiatives to beautify public spaces, improve sanitation facilities, and preserve Mumbai’s heritage through civic engagement.
Beyond her public roles in fashion and politics, Shaina has consistently used her platform to advocate for social good. Through I Love Mumbai, she blends environmental advocacy with community empowerment, ensuring that the spirit of service started by her father remains alive and growing.
Her contributions reflect not only her dedication to Mumbai’s development but also her belief in grassroots action, civic pride, and creating a lasting, positive impact on the urban landscape.
Activities
I Love Mumbai is a civic-driven initiative focused on enhancing the quality of life in Mumbai through active participation, public awareness, and city-wide transformation. Founded by the late Padmashree Nana Chudasama in 1989, the NGO continues its impactful work under the leadership of Shaina NC , who currently serves as a trustee and actively guides the foundation's efforts.
- Tree Plantation & Gardening: Enhancing green cover by planting trees and maintaining public gardens across Mumbai.
- Heritage Conservation: Supporting the restoration and preservation of Mumbai’s historic sites and landmarks
- Public Awareness Campaigns: Conducting campaigns on cleanliness, environment, and civic responsibility.
- Event Assistance: Volunteering and organizing support for social and community-based events.
- Cleanliness Drives: Regular clean-up activities in public spaces to promote hygiene and sanitation.
- Other Initiatives: Supporting various causes that contribute to the betterment of Mumbai and its citizens.
